CriticalCity Upload is one of the best-known startups of the last years. With the help of an online platform, they have created a pervasive game about “urban transformation, a virus that lets people on the streets meet and get to know each other, provoking them to accomplish missions and to change the city”. The driving force behind Upload are Focus, alias Augusto Pirovano, who graduated in Economics of Arts, Culture and Communication at the Bocconi University of Milan, and Matteo Uguzzoni, who graduated in Architecture at the University of Ferrara. Since the launch of their platform, CriticalCity has been internationally recognized as one of the best and most innovative startups. Amongst the numerous awards are for example the Kublai Award of the Ministry of Economical Development, the 100 Talents Prize given by the Board of European Regions, and at the competition of TechGarage 2009 the Public Choice Award, the Wired Geek Award and the First Prize of the Jury. www.criticalcity.org.