HOW COLLABORATION CAN CHANGE OUR LIVES?

Actually, no matter if we have realized it or not, it has already changed them. We live in the era of hyper-connection:

an era in which the degrees of separation between individuals tend to zero, and each person “contains multitudes” of lifestyles and identities. That’s not (only) a matter of new technologies.

The Web is everywhere; it co-evolves together with the world, and is changing everything.

Starting from what (apparently) is out of the Web itself: the mindset. The brains of the people.

And thus, everything that follows: from creativity to consumptions, from the workstyle in our companies to the macro-economic scenarios (Weconomy: the economy of “us”).

The honor (and, at the same time, the burden) to shape this trend laysin the hands of designers and “makers”.

But Making Together is not only about collaborative design.

First of all, it’s a chance to reflect, “through the looking glass” of design, on the idea of collaboration itself, in all its forms.

Experiencing it with all five senses, real-time and on-site.

Experiencing this idea, and bringing it back to where it’s needed: starting from business. And think about it: the word “making” is as important as the word “together”.

To make: a simple verb, very humble, maybe too general. “Making”: that’s it.

But, once again, it can change everything. Because in today’s fragmented, accelerated and contradictory reality, the act of “making” – i.e. craftsmanship, substantiality and care for details – is a revolutionary (better: wevolutionary) act.

From garages to meeting rooms, there’s a need for building something tangible, whatever it may be: an innovative product just like a co-developed vision for a company.

What really matters is what this idea can represent for the people who live and work in a company, each and every day:
a new sense to share.